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Why is Internet Marketing Important? Well, because the internet is how people get their information today. The internet is everywhere. People can search for anything from hotel rooms to puppy dogs. The internet has become a major tool any business today. Now you can reach people who don’t have time to stop and research your products or services. Bringing the business to the consumer is important in this fast paced world. Also, with the prevalence of smart cell phones, consumers have the internet with them at all times. This allows your business to reach an audience at work, home and the in between. And with the ever expanding popularity of social networking sites, a company can reach an audience on a more personal level and build a strong channel of communication between the company and consumer.

Life for the consumer was a little more time consuming before the internet became so popular. Information was gathered through research from newspaper, phone books and word of mouth. This research could have taken hours or weeks. A person would have to make numerous phone calls just to find basic information about a product or service. The more information the person needed, the longer the search would take. The Internet changed all of this by allowing massive amounts of information to be found at the touch of a button.

The creation of Google and other search engines has brought the world closer to information then any newspaper or phone book ever could. With Google’s map application, a person can find the actual address to a business and see it from a street view. All while in the comfort of their own home. With a couple of keywords placed in the search bar, a person can search through millions of pages that contain those keywords. This is the fastest and easiest way for consumer to find what they are looking. The goal for any business is to be on the top of that search list. A search of “Mac and Cheese” can pull up 1.6 million links to different websites.  The average person is not going to go past the first page so the goal is to be number one on that list.

With most American homes having computers with internet access, it would seem obvious that a company can reach a large audience/market by a push of a button.  With your message and image ready you can reach millions of homes worldwide just by clicking a few buttons.  Online Ads have become very popular when trying to reach a certain audience.  Ads can be designed to pop up on a screen when a person goes on a certain website or search for a specific term.  They can be a powerful tool in getting out any message.  These ads also bring the message directly to the consumer without the consumer having to look for it. These tools also have trackers or hit counters to record the number of clicks you have gotten for the day.

The internet has brought the world to a computer screen and now everything is out on the table.  A person can get information just with a click of a button. The internet has changed the banking, consumer and social world forever. Now ask yourself one question. How has the internet changed me?

By Keith Pratt, Account Assistant