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In today’s world of constantly evolving technology it is vital for a business to keep up with these advances.  Technology can help to promote and run businesses in many ways. One of the best ways to demonstrate your business’s modern capabilities and in your business in general, is in your company’s website. Your website can help maintain and grow your business.  It is one of the most important aspects of your business for a many reasons.

• Your website is your customer’s first impression. 
  When a potential customer is referred to or stumbles upon your website it is their first glimpse of your business.  It will either entice them to read more, or repel them and force them to move onto the next website or company.  The average web user takes 2.5 seconds to decide if they should keep reading or close your web page. The customer will judge your capability as a company by how effective, informational, up to date and especially how user friendly your website is.  So it is important to maintain and update your website to have a modern and clean look.

• Your website is your customer’s main source of information. 
  Until a customer comes into direct contact with a representative from your company, their only source of information about you is your website. If your website is vague and has little information it won’t give the customer the confidence they need to contact your company and consider your services or product. Customers need to be provided with information about your location and services in order to make an informed decision. 
• Your website helps you reel in customers.

 If a customer hears about your company and is interested in your services but doesn’t have a card or a phone number, the first thing they will do is Google you.  Having a website allows this customer to contact you.  You may also have a client that came into your office or used your services but forgot or lost your phone number.  Having a website is insurance for those kinds of mishaps and one of the many ways to gain and maintain clients and customers.

In short making your website one of your business’s priorities will greatly improve your business. It’s important to realize that your website can be a customer’s first impression, their main source of information and a way for you to reel in and maintain customers. Therefore it must be clean, modern, up to date, effective, informational and user friendly.

By Elaine Valvezan, Account Assistant