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What is the core element that The Mona Lisa and The Last Supper have in common?  Both famous paintings portray an individual’s unique form of creativity.  I posses creativity, you posses creativity, everyone does to an extent.  But what exactly is creativity and how do we truly define it?  Well, to some it can be a beautiful piece of art or an enticing song that grabs attention.  Yet creativity is not simply defined by amazing art; creativity is defined as our essence and it differentiates one person from another.   We all have the ability to be creative, but it is how we use it in our daily lives that determine just how creative we are.  

When brought to a business level, creativity can make or break a company.  It is common sense that a client or an individual will favor a company with more creative and diverse ideas than a company that seems dull and stale.  Unusual ideas and attention grabbers are factors that help a company attract new customers and keep existing ones.  Why fit in when you can stand out from the competition?

Business is about working with other people and incorporating many ideas and concepts together.  In order to be successfully creative in the work place, an individual must be willing to view all perspectives and not solely his or her own point of view.  The more ideas, thoughts and perceptions brought to the table the better.  No one individual’s creative sense is similar to another’s.   By incorporating multiple creative ideas, your business can soar.  

Every day we are consumed with a multitude of thoughts and ideas.  What do we call it when we turn our ideas into a reality?  This process is creativity. Why keep amazing ideas bottled up inside our minds when we can use them to our benefit?

Since it’s vital to your business to stimulate creativity and then carry out your ideas, I have listed below three useful steps that can help you successfully channel your creativity. 

1. Listen to music and read anywhere and everywhere you can.  Music and reading are key to exploration and the discovery of new concepts.   
2. Free write and brainstorm. Take 5 or 10 minutes out of your day and just write about anything and everything that you are feeling at the moment.  Most importantly, do not lift the pen off of the paper until the time is up; this allows your brain to avoid interruptions.
3. Ask peers and family members for advice. Other people’s ideas can help boost your own creativity.

Use these steps when you feel as if you are in a creative rut.  And just remember, anyone can be creative!

By Stefanie Neckameyer, Account Assistant