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How does one go about obtaining the job that they want? There are so many elements that make you a more impressive individual to future employers. Likewise, there are several factors that can help your company attract more prospective clients. Making yourself or your company more marketable all starts with the presentation. Like how a powerful resume and proper attire are essential in a job interview, a professional website and logo are important for any company seeking to engage their clients.

While a person’s resume will only be seen by the company they are interviewing with, your website will be seen by anyone and everyone, so you want to make it as impressive as possible! Clients are looking for information about your company, and are attracted to eye-catching, professional-looking websites that are easy to navigate. Remember, the more appealing your website looks, the more appealing your COMPANY looks, so make a good first impression!

It is always a smart move to have a portfolio of your work in a job interview, even if its not required. The potential client may not be looking for samples of your work, but to have it readily available on your website makes you far more marketable than another company whose website has no samples of their work. The client can instantly decide if they want to do business with you, just by seeing the quality of your work.

A company’s logo is similar to what a person would wear to a job interview. This is the very first impression that the employer has of you. The certain fonts, colors, and designs in a single logo send a message to prospective clients. A clean, professional logo with a fun, little design would give off a better first impression than just the company’s name in an unimaginative font. Like the way you would dress for an interview, your logo should have some personality, too!

In this rough job market, it is more important than ever to give off the best impression possible. It doesn’t matter if you are trying to attract business, or if you’re interviewing for the job, you want everyone to be impressed with the most marketable you!

By Melanie Yates, Account Assistant